HYK: The People Behind the Name

How much do you know about the people behind your favorite products? Our small team at HYK began with just two people, but our products are used all over the world by thousands of adventure enthusiasts every day.

Read on to learn more about these talented folks who make your HYK experience possible.

The Inspiration Behind the Brand

Born from a couple who share a passion for hiking, but found that their gear just wasn't quite as bold and adventurous as they were. That's when the idea of HYK was born - a brand that could provide them with the confidence to tackle any terrain and explore any trail.

Their idea has grown into a powerful brand that stands for strength, courage, and exploration. What began as a shared passion between the couple has turned into something bigger, and they continue to be the driving force behind HYK's growth. They are constantly pushing themselves and others to explore more, dream bigger, and go further than before.

HYK is the embodiment of Joe and Steph's passion for adventure, and the people behind the name are the reason it exists today.

The Founders

Meet Joe and Steph, the creative minds behind HYK. They both bring a unique set of skills to the table, allowing HYK to offer something truly unique.

Joe’s background in business, combined with his natural creativity and love for travel and adventure, makes him an invaluable asset when it comes to creating innovative products that people will love. With a keen eye for detail and a passion for getting things done, Joe has been instrumental in helping HYK reach its goals.

Steph is our in-house historian and explorer, who loves nothing more than getting out into the great outdoors and discovering new sights. Her inquisitive nature makes her an instrumental member of the team; she always knows the best place to go and when it’s time to move on. This helps us stay one step ahead of the competition and ensures that our customers are always getting the latest and greatest products.

Together, Joe and Steph are the perfect combination. Their complementary skills, passion for adventure, and dedication to their craft make them the ideal team to lead HYK into the future.

What We Do

As avid hikers, they looked for ways to make their journeys more enjoyable and efficient. With their experience and passion for the great outdoors, they started developing new products that allowed hikers to travel and more comfortably and confidently. Their passion for adventure became the inspiration behind the brand, with their products designed to give hikers the best possible outdoor experience.

From camping to mountaineering, the HYK team is dedicated to bringing the joy of exploration to everyone. They strive to create products that offer comfort, convenience, and safety during outdoor pursuits, so you can explore the great outdoors with confidence. With a shared passion for adventure, HYK is here to help you take your hiking journeys to the next level. That's why they're always on the lookout for new and unique ways that will enhance your every hike, while making sure their equipment is high quality and built to last. For those who are passionate about hiking like we are at HYK, our items should be top priority on any gear list!

Check out some of our most popular products here.

Our Core Values

At HYK, our core values represent the foundation of our company and the way we approach all aspects of our business. We believe in being courageous and brave enough to take risks and dare to be different. We have a passion for what we do and strive to be enthusiastic about everything we take on.

We are never afraid to challenge the status quo and push the boundaries of innovation. We recognize that creativity is essential to success and encourage our team to be open-minded in their approach. We are always looking for new ways to meet our customers' needs and exceed expectations.

We understand that there will be times of uncertainty and difficulty along the way, but with courage, bravery, and enthusiasm, we remain committed to achieving greatness. We believe that these core values will continue to guide us as we strive to provide an outstanding customer experience and build lasting relationships with our clients.

So now you know the minds behind the madness, let's see what they've got for us at HYK... The Outdoor Adventure Store.